About Us

About Tom Taraci

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Tom Taraci is the CEO of Taraci Motivation, a leader in incentive marketing since 1982.

Tom is best known for his breakthrough innovations in the incentive marketing industry, which includes launching the first online incentive program for Merrill Lynch, creating the first global incentive program, and developing the first incentive marketing app for Facebook. In addition, Tom publishes the Taraci Collection, a compendium of the best-of-the-best incentive gifts, which is available online and in print.

Previously, Tom was hired by Ross Johnson, Chairman of Nabisco Brands as Director of Corporate Promotion, where his duties included management of special events. This included the Dinah Shore Golf Tournament, and Team Nabisco, a celebrity athlete department that was used to promote and support the brands.

Tom also worked in sales for National Presto Industries and Dow Chemical, as well as in marketing and promotions at National Distillers.

Tom received his B.B.A. from C.C.N.Y. (at the time known as the Harvard of the Proletariat), and he attended the graduate school for marketing at St. John’s University.

About Taraci Motivation

Taraci Motivation, is a leader in the incentive marketing and corporate gift business. The company is headed up by incentive marketing veteran Tom Taraci, who brings over twenty-five years experience in the motivation and recognition industry. Taraci Motivation has created incentive marketing programs for clients including, Merrill Lynch, Westcon, Ryland Homes, Jerzees and Morgan Stanley. Tom Taraci also publishes Taraci.com, the leader in breaking incentive marketing news, products and services, as well as The Taraci Collection, the world’s number one guide to incentive marketing and corporate gifts.


Building a Successful Motivational Program

Developing a successful motivational program goes far beyond finding the right awards at the best price. For your effort to be totally effective, you need a comprehensive solution.

Working in tandem with our clients and always with an eye towards maximizing your ROI, Taraci Motivation will design a full-service program that will include:

  • Establishing goals
  • Designing the unique solution, online, off-line or a combination of both
  • Providing the awards, which may include merchandise, travel or gift cards
  • Administering the program using our proprietary MotivationMgrTMSoftware
  • Timely fulfillment of Awards
  • Analysis & feedback

To accomplish your goals Taraci Motivation offers a variety of performance improvement services including:

  • Recognition Programs – Reward employees for a job well done
  • Sales Incentives Programs – Motivates sales teams to reach their goals
  • Length of Service Programs- Celebrates annual anniversaries of employees
  • Wellness Programs- Supports employees’ health and fitness goals
  • Safety Programs- Encourages employees to create a safe work environment

Taraci Motivation Leader in Online Incentive Programs

Using The Taraci MotivationMgrTM, we will create a customized online solutions for your incentive or recognition programs, which provides our clients with:

  • State-of-the-Art online merchandise catalog
  • Real time data tracking and reports
  • Online point redemption
  • Email Progress Reports
  • Global product distribution

Brands

Taraci Motivation features hundreds of Brands and thousands of products.  Below are some examples of manufacturers that we work with.

 

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